This is the most zeitgeisty thing imaginable. This so perfectly captures the times we’re living in, down to the second. So many great lines but this one takes the cake for Best Representation of USA2008:
“To promote the new brew, Starbucks will spend at least two months serving all its coffee and espresso drinks in white cups with a version of its original brown mermaid logo. It’s been touched up to make her long, wavy hair cover her bare breasts — a move aimed at pre-empting complaints it’s received in the past from people who find it too racy.”
Can you imagine what a kick in the ass it would give our country if Starbucks just said, “Fuck everyone, we’re printing tits on our coffee cups.” ?
It’s not about the breasts, people — it’s the underlying message. The idea that profits, while important, are not as important as principles. Your own principles! Do what you believe in, not what’s cheapest this moment! “But in times like these with the economy how it is…” — HOW DO YOU THINK THE ECONOMY GOT LIKE THIS??
The CEO said it himself: “We believe that we control our own destiny”. Yet he doesn’t believe it fully enough to act on it.
Better commentary on Marco’s post.
Tue
Apr
8
Starbucks starts serving new ‘everyday’ coffee (msnbc.com)